Franchising For-Benefits: Emergence of the 'Fourth Sector'

In recent years, a new sort of entrepreneur has emerged in both the domestic and global marketplace. These entrepreneurs are savvy, creative, socially conscious millennials graduating from business schools such as Harvard and Stanford that offer social enterprise tracks of study to their students. This new breed of entrepreneur wants three things...

by Julie McBride, Senior Consultant, Social Franchising, MSAWorldwide

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