What is Marketing’s Role in the Purpose Economy?

The increase in the number of marketing firms and other B2B services providers working with socially responsible businesses is encouraging. It signals that the movement of for-benefit business has reached a tipping point and a critical mass of companies need these services...

by Anne Boyle, RoundPeg Benefit LLC

#FORBENEFITECOSYSTEM #MARKETINGCOMMUNICATIONSCHANNELS #CULTURE